THE MAKING OF
It all started from here: The Italian way to say that one has a big dream, is “I have a dream in my drawer”. This is the reason why I had a messy pile of clothes in my bedroom. I finally decided to realize my biggest dream and I created “mdf incentives & slow tours”, and finally the clothes found their places in the drawers…
The biggest concern was the logo, and one of my passions came to my aid. Have you ever seen Baaria, the 2009 Italian movie directed by Giuseppe Tornatore? The prologue and the epilogue show a child playing with a wooden toy top (strummulu or tuppetto in Sicilian) on the streets of Bagheria, one of the most characteristic town close to Palermo.
Oh what a perfect figure for logo of the company!
It has in it the sense of tradition. I used to play it when I was young and it’s really Sicilian.
It’s a game, that reminds to childhood and, for this reason, perfectly fit to each travel experience, where we wish to be kids again.
When you throw it, it starts designing circles, the symbol of perfection, and each travel must be perfectly designed with attention to each detail.
Slowly it ends its ride sketching the infinity sign; and by representing this concept of eternity, you are so touched that you want to start all of this back up again.
Now you are ready for the next journey!